We do good

1 / Research Design & Strategy

Research methodology design

  1. Discussion guide development

  2. UX task design

  3. Activities for online communities

  4. Cultural adaptation of research materials

  5. Early-stage concept validation

  6. Heuristic evaluations of digital products

We define the most appropriate research approach to address business, brand and product questions.

2 / Fieldwork and data collection

We conduct qualitative research with consumers, professionals, and stakeholders.

Methods include

  • Online & Face-to-face Focus groups, Mini-groups and triads

  • In-depth B2C, B2B and Expert interviews (IDIs)

  • Ethnographic interviews

  • Shop-alongs and in-store interviews

  • Think Aloud and Moderated usability testing

  • Figma App prototype testing

  • Product testing and Home Use Tests

  • Online communities and diaries

Fieldwork Services

  • Ad-hoc participant recruitment: B2C, B2B and niche profiles

  • Incentive management

  • Venue, streaming and recording coordination

3 / Insight generation & Strategic Support

We transform qualitative data into insights that support product, brand, and innovation decisions.

Methods include

  • Qualitative analysis and insight generation

  • Identification of motivations, barriers, and tensions

  • User profiling and segment comparison

  • User journeys.

  • Value exchange and stakeholder mapping

  • Research reporting, presentations, and storytelling.

  • Debrief sessions with clients

Workshops

  • Co-creation workshops

  • Ideation workshops

  • Design thinking workshops

  • "Once again, I admire and thank you for your dedication and professional work ability. You are a great partner. I hope we can cooperate in more projects together in the future."

    IPSOS China

  • "Thank you again for your work. It fully meets our expectations, and the information provided gives us a very clear understanding of both the brands’ identity and the UK buyer."

    Análisis e Investigación

  • "Adrian is a fantastic moderator. He did a great job, it wasn't easy to handle"

    Private Client - Insurance sector

  • “We are VERY HAPPY with the results and will definitely count on you again in the near future — I’ll be in touch! THANK YOU FOR YOUR GREAT WORK!”

    Gfk Spain

Let’s talk

Feel free to reach out to us by email or complete our contact form to discuss the details of your next research project.

We look forward to collaborating with you and turning your objectives into clear, meaningful and strategically useful insights.