Bueno Bueno Research is an independent research agency based in Madrid. We help international teams understand people, products and markets in Spain through carefully designed qualitative Market and UX research.
Our work has taken us into people’s homes, cars and everyday routines, and into discussions about everything from banking and insurance to food, technology and entertainment.
We manage the entire research process in Spain, from recruitment and fieldwork to moderation, analysis and reporting, giving international clients a clear and reliable view of the local market.
Meet the Bueno Team
Adrián Madrid
Founder and Senior Researcher
Adrián Madrid is the founder of Bueno Bueno Research and a senior qualitative researcher specialising in market and UX research.
He leads end-to-end research projects, from study design and fieldwork to analysis and actionable insights.
Rubén Benicio
Innovation Project Manager
Rubén Benicio brings extensive experience in innovation, entrepreneurship and ecosystem development to Bueno Bueno Research.
He supports projects by connecting research with innovation strategy, partnerships and new business opportunities.
Julián Tovar
Research Assistant
Julián Tovar supports the research team across different stages of our projects, from fieldwork and participant recruitment to data organisation and analysis. As a Research Assistant, he helps ensure projects run smoothly while contributing to the development of research outputs.