It’s good to know your people
MARKET RESEARCH AGENCY BASED IN MADRID
Our mission is to deliver rigorous qualitative research and carefully executed participant recruitment from the very first interaction.
At Bueno Bueno Research, we firmly believe that bueno is essential, and bueno means good: good recruitment, good listening, and good analysis.
We specialise in helping international companies truly understand local consumers by designing and executing market research studies that reveal real behaviours, motivations and opportunities.
With extensive experience collaborating with global teams across tech, mobility and finance, we have refined a process grounded in good research practices—delivering reliable recruitment, steady moderation and actionable insights.
We support research teams at every level, from initial market exploration to pre-launch product validation.
Research and Moderation
The beauty of a good conversation lies in how naturally it flows. Our goal is to create interaction spaces where participants speak freely and reveal what they truly think, feel and need. That is where the insights that matter begin to surface.
Focus group and interview moderation
UX testing and guided task evaluations
Online communities and ethnographic diaries
Qualitative analysis and strategic reporting
Recruitment and Fieldwork Coordination
Good research starts with good people. That’s why we ensure real, verified participants who align with each project’s objectives. We handle logistics with precision and transparency, keeping the process smooth and friction-free from start to finish.
Specialised recruitment (general, B2B, complex targets)
Pre-screening and identity verification
Coordination of venues, teams and translators
Full management of scheduling and participant attendance
International Strategy and Market Support
We understand the uncertainty companies face when stepping into Spain for the first time, which is why we provide a good, secure and dependable gateway to Spanish consumers—aligning expectations, culture and workflow rhythms.
Adaptation of objectives to the Spanish market
Debriefing sessions for international teams
Insights for strategy and roadmap development
Ongoing consultancy, also after fieldwork
Let’s talk
Feel free to reach out to us by email or complete our contact form to discuss the details of your next research project.
We look forward to collaborating with you and turning your objectives into clear, meaningful and strategically useful insights.